How do we process the information that saturates our waking lives? What is the role of media; to research, to inform, to act as a watchdog for abuses of political power? Is there an ‘alternative media’ and is it distinguishable from ‘mass media’, or ‘social media’, or even ‘mixed media’? Read about the roles of mass media (including social media) in selecting narratives, in co-opting serious forms of discourse, and the pandemic of centrifugal bubble puppy entertainment.